Youngsters are less easy to please. Their approach towards materialistic things are underlined with a keen interest in minimalistic designs, wearability, utility and sustainability. Quality and affordability are key. Come festive and bridal seasons, impress youngsters and ensure your conversion rates are higher by stocking these pieces says Vijetha Rangabashyam

Are consumers spending more on jewellery?

The common belief seems to be that consumers are and will be spending more money on gold jewellery, as they are saving money from not travelling, scaling down weddings and also because of the fact that gold has proven to be a safe investment – but what is the ground reality? 

From an unwillingness to work, low morale due to salary cut, fear of catching the virus to sales girls going on maternity leave and having to pay salaries despite having no income, jewellery store owners have had to face many challenges in dealing with their staff during this time. They have openly discussed their difficulties when it comes to handling their staff and offered solutions as well. By Vijetha Rangabashyam

While economic uncertainty is on an all-time high, the future may not be all that grim, particularly in India, feels Abhishek Chanda, of Kalasha Fine Jewels, Hyderabad 

Even star performers can feel saturated at some point in their sales career. This is a difficult situation jewellers often face. Select jewellers across the country, come together to offer unique solutions…

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Certain stores make a statement. They are grand, royal and splendid, all placed under one roof. Kalasha Fine Jewels, flagship store of CapsGold is one such regal treat for jewellery connoisseurs, finds out Kavita Parab.